Business events operators in Cairns & Great Barrier Reef have been given the tools to succeed in the highly competitive industry after attending a professional development day last week (22 June).
Business Events Cairns & Great Barrier Reef Director (BECGBR) Rosie Douglas said 42 members had attended the workshop to gain insight into the corporate, incentive and association segments of the industry.
“Facilitated by Nigel Collin, acclaimed business speaker, innovation and leadership expert and author of The Game of Inches, the workshop provided participants with practical tools to assist them in effectively managing events from the sales and enquiry stage through to execution,” she said.
“Kim Hesse from Venues 2 Events spoke about corporate events, Karen Livermore from ID Events talked about the incentive market and Mike Pickford from ASN Events focused on the association sector.
“Joining these highly regarded and experienced industry decision makers were representatives from Business Events Australia and BECGBR who gave industry updates.
“There was also a focus on content development, including traditional and social media, to assist members in positioning and marketing their products, with a presentation from Business Events Australia Communications Manager Monica Armesto and BECGBR Destination Content Executive Kimberley Roberts-Salee.
“Member feedback from the workshop has been very positive and BECGBR is confident the outcome will be even stronger industry collaboration, which our destination is already known for.”
MICE Sales Executive and Digital Officer at Skyrail Rainforest Cableway Marni Barnett found the workshop very motivating.
“I enjoyed all of the sessions and walked out of there with great ideas and a renewed energy towards getting things done to help my MICE clients and our business,” she said.
Kim Hesse also commended BECGBR for leading the way for members to develop on a professional level and thrive in the business events industry.
“This event provided valuable insight for venues and industry suppliers who are looking to win more events.
“It was a proactive and member focused initiative and I truly believe the Cairns & Great Barrier Reef industry is very lucky to have the support of such an innovative bureau.”