Going Global at IMEX USA

Business Events Cairns & Great Barrier Reef (BEC&GBR) joined forces with the Cairns Convention Centre to attend the IMEX America business event trade show held in Las Vegas last week.

Rosie Douglas, the Director of BEC&GBR, was accompanied by the Cairns Convention Centre‘s CEO, Janet Hamilton, and Director of Sales, Jenny Graham, along with 25 other Australian suppliers on the Australia stand.

The trio participated in three-days of curated trade show activity, including scheduled appointments with over 35 qualified business events decision-makers from a range of international markets.

Discussions focused on events from 2020 through to 2025 with the expansion of the Cairns Convention Centre garnering interest from all corners of the globe.

The Australian and New Zealand SITE (Society for Incentive Travel Excellence) chapter was officially launched at a networking event on the Australia stand by the global President of SITE.

With over 100 international members of SITE attending the launch, the establishment of the Australian chapter will further enhance Australia’s position and reputation as a sought after incentive destination, which the Cairns & Great Barrier Reef region will capitalise on.