Partnership Marketing Manager
Business Events Australia (BEA) is the dedicated business events unit within Tourism Australia. Under the BEA brand, Tourism Australia raises awareness and consideration of Australia’s quality business events product offering and delivery of both association and incentive events. Activity includes brand and content marketing, educational visits, trade engagement and events that allow the Australian business events industry to meet with qualified buyers to grow their business.
As Partnership Marketing Manager in the Business Events Australia (BEA) team, Emily is responsible for stakeholder management and ensuring the delivery of Business Events partnership marketing, including the Bid Fund Program and Advance Program and other distribution activities. Emily also develops and delivers partnership assets and collateral such as destination content including pre and post touring options for successful Bid Fund Program events and case studies to demonstrate Australia’s event delivery capabilities.
An important part of the role is product development for the BEA in market teams by gathering and disseminating business events product and new news across Australia including market intelligence and industry news in relation to marketing and business events.