Cairns & Great Barrier Reef’s Indigenous tourism offerings will be marketed around the world under the brand name Timeless Experiences with the tagline “Sharing our Reef & Rainforest stories”.
Tourism Tropical North Queensland (TTNQ) Chief Executive Officer Alex de Waal said 20 companies representing 34 of the destination’s Indigenous products were part of the Timeless Experiences cooperative network.
“We will introduce Timeless Experiences to the international marketplace at the Australian Tourism Exchange this week,” he said.
“Cairns & Great Barrier Reef is unique because it is the only place with two Indigenous cultures, the Aboriginal and Torres Strait Islander people.
“Our destination has many authentic cultural experiences including painting your own canvas, hunting with spears, smoking ceremonies, bush tucker rainforest walks, spa treatments, Indigenous inspired meals and a Welcome to Country on the Great Barrier Reef.
“These authentic experiences will not only connect people to nature, they will deepen their connection to the Reef and Rainforest through the timeless wisdom of the world’s oldest living culture.
“TTNQ will be emphasising to our trade partners that Indigenous tourism is a compelling proposition and very much a part of the reef and rainforest environment that makes our destination so special.
“Operators participating in Timeless Experiences will use the logo in their collateral and marketing activities around Australia and overseas.
“Many Indigenous-owned businesses are small family operations which make it difficult to market internationally, but Timeless Experiences will help amplify their efforts.
“This will create demand for more unique Indigenous experiences and encourage more Indigenous-owned small businesses to develop in our region.
“An Indigenous tourism working group spent two years developing Timeless Experiences and together this group committed the equivalent of $500,000 to activate the brand.
“TTNQ is known to hunt as a pack to grow our destination and this is an outstanding example of emulating that successful approach.”
Watch the Timeless Experiences video.
For more information, contact:
Communications Consultant Liz Inglis
M: 0419 643 494 | E: firstname.lastname@example.org