Media Release

Cairns & Great Barrier Reef launches immersive meeting program

The new-look event ‘BE Immersed: Cairns & Great Barrier Reef’ has evolved from the long-running popular Sell TNQ educational program for Australian meeting planners.

Business Events Cairns & Great Barrier Reef General Manager Rosie Douglas said the much-loved Sell TNQ had successfully showcased the region’s business events products and capability for 20 years and BE Immersed: Cairns & Great Barrier Reef has been revolutionised to build on the successful components of Sell TNQ program.

“With meeting planners eager to start work on reactivating the business events industry, it is timely to evolve our key educational program to meet the needs and expectations of our business events clients’ as well as reflecting our leave greater destination brand promise,” she said.

“BE Immersed: Cairns & Great Barrier Reef will be held on 6-9th May giving participants the opportunity to experience our World Heritage-listed areas after they have been rejuvenated by the summer rain.

“Stepping into a delegate’s shoes will give Australian meeting planners the opportunity to understand why Cairns & Great Barrier Reef is the natural place to meet.

“Robust COVID-safe practices, wide open spaces and small population bases will be part of the new considerations for meeting planners wanting to stage successful events in the post-pandemic world.

“However, they will not want to compromise on quality and Cairns & Great Barrier Reef is one of the few regional areas with the business events infrastructure and industry professionalism to successfully compete with capital cities as a global meeting destination.

“With the world’s oldest rainforest and the Great Barrier Reef as the backdrop, meeting planners will explore venues for empowering meetings, unique off-site events, enriching team building challenges and post-touring options to ensure they leave greater.

“Genuine connections to the community and the environment can be made through activities that include the ancient wisdom of Traditional Owners and operators who nurture the region’s World Heritage areas.

“Meeting in Cairns & Great Barrier Reef is about naturally inspired moments that allow individuals to create great as a team and leave greater as a human being.”

Registrations to attend BE Immersed: Cairns & Great Barrier Reef are now open and interested planners can submit their application to attend here.


Contact Kahlia Pepper for Business Events Cairns & Great Barrier Reef media enquires.

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