Brand & Resources
We aspire to deliver on our business events brand promise where every delegate leaves empowered through new learnings and enriched with greater connections. Our brand and imagery are an integral part of telling our story.
Our imagery should convey the transformative effect our place has on our guests. To do this, imagery selections should continue to follow the destination guidelines as pre-and post-touring is often as a leisure guest. However, at times it is essential to add a business events overlay to the material to suit the audience.
This includes avoiding images featuring children and families, avoiding images that look too romantic or a wedding set up and ensuring images show a group focus or options for groups.
New business events images and videos are needed so we can add to our Tourism Tropical North Queensland media library. Email [email protected] to supply new imagery. If you would like access to our full media library please register to create an account.
Our BECGBR Brand Book (below) should be considered when working in the business events space. This BECGBR Brand Book accompanies our master TTNQ Brand Book which can be found here.